Virgin Holidays - Nationwide

Design and fit-out of three Virgin Holidays concession stores

Project Stats

Duration
1–14 days
Value
£100k
Size
Average 615 sq ft
Sector
Retail

Project Story

We were proud to design and fit-out three Virgin Holidays' concession stores in three busy shopping centres in Kent, London and Sheffield. Each provided different challenges and required different solutions. The new store concept is paperless with no standard travel brochures available. Instead, customers create their own bespoke travel itinerary, providing a unique and interactive customer experience.

At Bluewater we created the pop-up store within House of Fraser. This featured play areas such as a Disney dress-up zone to keep both children and adults entertained. We ensured the store brought the concept of youth and fun into the holiday booking process and provided a backdrop to the new Virgin Holidays' ‘Unleash Your Mojo’ brand campaign.

At Meadowhall the store featured a green screen area, water slide photo backdrop, complete with dinghy, to keep customers engaged and entertained. We also included a unique holiday scent within the store to create a subtle holiday feeling.

At Westfield we built two pop up stores for Westfield Stratford City and Westfield London. Both were highly flexible, designed to enable the stores to be taken down and relocated at various shopping centres across the UK. Sponsored by The Palm Hotel in Dubai, both stores reflected the elegance and nature of the hotel alongside the quirky fun of the Virgin Holidays brand. We worked to very strict restrictions imposed by Westfield, constructing off site and assembling at the location overnight, all over Christmas and the New Year.
Project Outcomes
  • Created innovative pop-up stores
  • Successfully worked to tight timelines

Project Team

Tom McEvoy × Director of Operations
Bev Williams × Sales & Marketing Director
Consultant team
Interior Designer: Willmott Dixon Interiors

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