Bluewater: WDI created the pop-up store within House of Fraser. This featured play areas such as a Disney dress-up zone to keep both children and adults entertained. We ensured the store brought the concept of youth and fun into the holiday booking process and provided a backdrop to the new Virgin Holidays ‘Unleash Your Mojo’ brand campaign.
Meadowhall: The second pop-up store featured a green screen area, water slide photo backdrop, complete with dinghy, to keep customers engaged and entertained. We also included a unique holiday scent within the store to create a subtle holiday feeling.
Westfield: We built two pop up stores for Westfield Stratford City and Westfield London. Both were highly flexible, designed to enable the stores to be taken down and relocated at various shopping centres across the UK. Sponsored by The Palm Hotel in Dubai, both stores reflected the elegance and nature of the hotel alongside the quirky fun of the Virgin Holidays brand. We worked to very strict restrictions imposed by Westfield, constructing off site and assembling at the location overnight, all over Christmas and the New Year.
- Innovative pop-up stores
- Working to tight timelines
- Allowance for interactive media